Is Your Business an Expensive Hobby?
I tell my clients all the time that if you don’t have sales you don’t have a business.
If you don’t have income coming in, your business is either going out of business, never was a business, or is a very expensive hobby.
If you aren’t selling, you aren’t serving.
If you aren’t serving, you are wasting your god given gifts. I am firm believer that God does not give you a vision, without giving your the tools and the capability to see that vision come to life. I also believe that if you have a call that has been placed on your heart, and you do not follow the persistent tug, you will lose the vision, and God will gift it to someone else.
Have you ever, had an idea, done nothing with it and a year later, you see your idea in an as seen on tv ad or a facebook ad. You had the chance friend.
Many new, and first time business owners get it all messed up when they start their business. They create a logo, a fancy website, a fancy funnel, they wander down the technology rabbit hole, and come out 3 months later tired, bleary eyed and broke. With nothing to sell, and no one to sell it to.
There is a coaching program out there, that teaches you how to create your program, all the tech behind it, but fails to teach to grow your audience, while you are building your program.
If you don’t have an audience friends, you don’t have anyone to sell to. Without anyone to sell to, you don’t have sales, and the panic sets in.
I tell my clients all the time that if you don’t have sales you don’t have a business.
If you don’t have income coming in, your business is either going out of business, never was a business, or is a very expensive hobby.
If you aren’t selling, you aren’t serving.
If you aren’t serving, you are wasting your god given gifts. I am firm believer that God does not give you a vision, without giving your the tools and the capability to see that vision come to life. I also believe that if you have a call that has been placed on your heart, and you do not follow the persistent tug, you will lose the vision, and God will gift it to someone else.
Have you ever, had an idea, done nothing with it and a year later, you see your idea in an as seen on tv ad or a facebook ad. You had the chance friend.
Many new, and first time business owners get it all messed up when they start their business. They create a logo, a fancy website, a fancy funnel, they wander down the technology rabbit hole, and come out 3 months later tired, bleary eyed and broke. With nothing to sell, and no one to sell it to.
There is a coaching program out there, that teaches you how to create your program, all the tech behind it, but fails to teach to grow your audience, while you are building your program.
If you don’t have an audience friends, you don’t have anyone to sell to. Without anyone to sell to, you don’t have sales, and the panic sets in.
Hello Debt
Hello course, program, website that is completely useless and has recurring monthly expense.
Hello Frustration, tears, self doubt, and annoyance
Where do you go from there? When you have all this work you’ve put in, to something you cannot sell, because you missed a simple step, an important step- growing your audience, while asking them what they want to see from you.
For many coaches, consultants and creators- we love to create. We love to solve problems that exist, but we often get easily swayed by our own creativity- we build ourselves into our own prison of creation without looking for people who we can create solutions for.
Sure you have in mind, who you are creating your products and programs and websites for- but you aren’t actually talking to them,
You see the point of starting a business is to make money. To be profitable and to make the owner money. You can’t make money without selling.
Are you struggling to get your business off the ground? To create consistent income? To increase your audience daily, so that you can have more people to sell to?
If so, you are not alone. It’s easy to go down the creating rabbit hole, to stay in the hole, to stay frustrated and wonder why nothing is working the way you think it should.
There is hope, it’s as simple as:
Lead Gen (Talk About Your Thing)
Lead Nurture (Take time to talk to people who are actually interested in your thing)
Sales (Sell your thing, deposit money)
Delivery (Delivery the program, product or service)
Rinse & Repeat
If you are struggling to get your business off the ground, I invite you to join my next Get Paid Everyday Case Study Program- where we will work together to get your business off the ground, without high tech or high stress, just simple results.
Are you ready? Want to know more?
Let me know in the comments or send me a message on Facebook or Instagram
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Why Lie?
I once had a mentor who would say, “The truth is best left untampered.”
Simple, but true.
There have been many times over my time in the business world, where it was easier to lie or dress up the truth, because I didn’t even want to face the truth.
The desire to lie and dress up the truth is prevelant in the world of business and making money. Probably the world as a whole if we are being honest.
Sometimes the truth is not only the hardest pill to swallow, but the hardest thing to serve up.
As a leader one of the hardest things to do, and learn how to do is to just be honest. Say it the way it is, even and especially when the way it is, is not how you want it, or idealistically see it should be.
It’s easy to run from our problems, our fears, and insecurities, but when you do it for too long, you become a dishonest ass who nobody trusts, and as a leader- YOU CAN’T AFFORD FOR PEOPLE NOT TO TRUST YOU.
Hiding, lying, cheating and stealing are common in the world of business- spend any amount of time in competition with anyone on the business battlefield and you will see the darkness of others reveal itself.
It’s interesting to watch, and a ride to experience.
When you are a leader- you will find others dishonestly shocking- but often they are meeting you on the same playing field you met them on. You can’t expect to blow smoke up peoples hind parts and not expect people to return the favor.
When faced with the challenges and realities of business you have a choice to be direct and to the point or to hide, coverup, deceive, spin or lie. It’s easier to lie to yourself and everyone else than it is to be honest.
Honesty, will build bridges, trust and loyalty with your employees, customers and most importantly yourself.
If you struggle to trust others in your world, I think it’s crucial to also look at yourself and what you don’t trust about yourself. Where you were shady, and believe others will be shady as well. It’s an eye opening practice to be sure.
Recently, I was confronted with the nature of lying with a young man, when he told me about a lie he had told his boss, when I asked him why he chose not to tell the truth he said simply, “My story sounded better than the truth.”
Stories are stories, lies are lies, and spin is spin.
When you lead with the truth, no matter how hard it is- you will breed loyalty and trust of those who work for you, and hopefully showing that honesty is a core foundation of how you do life and business, you will also foster an environment of truth tellers, and people who aren’t afraid to face and talk about the hard stuff in the work place.
When you the leader can develop trust with honesty, you will have an unstoppable business at your fingertips.
If you are looking to break free of your prison business and start getting some breathing room and momentum, it’s time for us to talk. Click here to book a call, to discover if I can help you.