4 Ways to Get New Customers in Your Small Business

I’ve been seeing several posts from small business owners- telling people in their community to support small business.

Yes, absolutely- support small businesses in your community- 100%. I believe the healing of any economy happens in our own community, because we can’t control things where we don’t reside.

As a small business owner going on 18 years... I get it, owning a small business is hands down one of the hardest things I have ever done, and will ever do. It's spiritual, physical, and emotional- but this is a path you choose- it's not for everyone, but you chose it.

Small business owners have to take responsibility, and do a better job if they want to win more business- that is getting exported online, to the closest metropolitan area, or the next town or state over.

4 Areas Every Small Business Owner can improve on:

1. Providing jobs, and being world class leaders in their communities.

>>>Stop saying nobody wants to work, the fact is, nobody may want to work for you. Plenty of people are tirelessly looking for jobs- and are eager to work for a someone with a vision, a mission, a purpose, a plan, and willing to pay a livable wage.

2. Marketing

>>>You may have a fancy sign on Main Street, that people who drive by may never actually see... so there are still more people in your community who don’t know you exist, let alone that your business provides a service or products they have yet to fall in love with.

>>> If you can market are social media- are you? Do you donate to local charities, support local teams, and events? Hosting special sales and events? Promoting all your products, services, new and old? Are you utilizing at least 3 streams of leads? Growing an email list or text list?

3. Do better business

>>> if you can’t beat pricing - you have to win in service with a smile, face and name recognition, honesty, kindness, and followup. The customer isn’t always right, but neither are you. Relationships, experience and service will always win.

4. Spruce up the joint

>>> Small businesses, need to update and improve their stores, facilities and ways of doing business to keep up with the times, even in small towns. It’s respect to your business, your customers, and your community. People want to do business where there is an experience every time they walk in the door. If your business stinks, is messy, or hasn’t been updated since the 80’s don’t be surprised if it’s hard to demand higher prices, or attract new customers.

I see you busting your tails, spinning your wheels and feeling frustrated, and at times hopeless- the posts that tell people to support your local small business- reek of desperation (which begging people to do business with you is a strategy- but not a good one.)

It’s easier to focus on - what can I improve or update in my business today?

I am offering 3 brick and mortar businesses a 45 min audit of their systems, marketing, and experience of their business- so that this time next year your business more profitable, fun, and fulfilling.

You will leave this audit with a strategic plan, that doesn’t involve guilting people to do business with you, but instead attracts and invites more people to do business with you. Click here to book a time to connect.

Never Fail Again

Pursuing any kind of different is hard, whether you are growing a business, trying to lose weight, investing in stocks, gold or real estate, etc. There is an element of the unknown variables in new things.

A lot of people state Fear of failure as their reason for never pursuing their dreams, but if you fail, you haven’t really lost anything, you have gone back to go, and collected an abundance of lessons.

In business, the micro failures and the micro losses lead to success, it’s a game of who can stick with it the longest, which is where my next piece of wisdom comes from.

Failure isn’t an option.

When you take failure off the table of possibilities, other possibilities, solutions, options, and lessons open up. The door to success opens for you.

People have asked me, how I succeed in achieving all my goals, my answer is simple- FAILURE ISN’T AN OPTION.

It never could be.

When you start thinking of failure as an option, a possibility- doors begin to close, the work becomes harder, your creativity goes out the window, and leaves you mentally, emotionally and physically in a state of negativity, despair, confusion, and inaction.

Nothing can grow from that. Change won’t happen.

When you change your thinking, and instead think towards higher things, like succeeding being the only option- suddenly you find yourself succeeding with ease.

The work becomes easier and more joyful.

Your creativity knows no bounds

The universe or God starts to send blessings, answers, and abundance your way. Like attracts like. Faith attracts goodness.

I am not saying growing a business is easy- because it is the greatest course in personal development and grit anyone can undertake. What I am saying- is you must be tougher and more resilient than your weakest thought. You must dig deep, hang onto your dreams, because you weren’t given them on accident, and make failure a nonstarter.

Failure isn’t an option for people who succeed, sure it’s a possibility, but it’s never an option.

Let me know in the comments your relationship with failure or success, which dictates your approach to life and work?

If you are a coach, consultant or service provider, I created something for you 15 Ways to Make 100k this Year. In this guide I walk you through how simple and relatively easy it can be, to make 100k in your business this year.

Plus I guide you thru the 3 things your business needs:

• To attract clients who want what you are selling,

• Are willing to pay for it

• Become raving customers

Click here to get access to my 15 Ways to Make 100k This Year

If you want to skip the guide, and learn more about how I can help you grow your business this year with my Get Paid Everyday Case Study Implementation Program, click here to book your call.

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