4 Ways to Get New Customers in Your Small Business
I’ve been seeing several posts from small business owners- telling people in their community to support small business.
Yes, absolutely- support small businesses in your community- 100%. I believe the healing of any economy happens in our own community, because we can’t control things where we don’t reside.
As a small business owner going on 18 years... I get it, owning a small business is hands down one of the hardest things I have ever done, and will ever do. It's spiritual, physical, and emotional- but this is a path you choose- it's not for everyone, but you chose it.
Small business owners have to take responsibility, and do a better job if they want to win more business- that is getting exported online, to the closest metropolitan area, or the next town or state over.
4 Areas Every Small Business Owner can improve on:
1. Providing jobs, and being world class leaders in their communities.
>>>Stop saying nobody wants to work, the fact is, nobody may want to work for you. Plenty of people are tirelessly looking for jobs- and are eager to work for a someone with a vision, a mission, a purpose, a plan, and willing to pay a livable wage.
2. Marketing
>>>You may have a fancy sign on Main Street, that people who drive by may never actually see... so there are still more people in your community who don’t know you exist, let alone that your business provides a service or products they have yet to fall in love with.
>>> If you can market are social media- are you? Do you donate to local charities, support local teams, and events? Hosting special sales and events? Promoting all your products, services, new and old? Are you utilizing at least 3 streams of leads? Growing an email list or text list?
3. Do better business
>>> if you can’t beat pricing - you have to win in service with a smile, face and name recognition, honesty, kindness, and followup. The customer isn’t always right, but neither are you. Relationships, experience and service will always win.
4. Spruce up the joint
>>> Small businesses, need to update and improve their stores, facilities and ways of doing business to keep up with the times, even in small towns. It’s respect to your business, your customers, and your community. People want to do business where there is an experience every time they walk in the door. If your business stinks, is messy, or hasn’t been updated since the 80’s don’t be surprised if it’s hard to demand higher prices, or attract new customers.
I see you busting your tails, spinning your wheels and feeling frustrated, and at times hopeless- the posts that tell people to support your local small business- reek of desperation (which begging people to do business with you is a strategy- but not a good one.)
It’s easier to focus on - what can I improve or update in my business today?
I am offering 3 brick and mortar businesses a 45 min audit of their systems, marketing, and experience of their business- so that this time next year your business more profitable, fun, and fulfilling.
You will leave this audit with a strategic plan, that doesn’t involve guilting people to do business with you, but instead attracts and invites more people to do business with you. Click here to book a time to connect.
5 Money Mindsets to Stop Blocking Abundance
Have you ever found yourself thinking about money, looking at people who have money and thinking they know something you don’t.
A few money mindsets that will keep you small, an struggling are
Money is a finite resource, I can only make so much
Money is evil, and people who make a lot of money are evil, those rich jerks
Money is hard to make, no matter what I do, there is never enough
Money can’t buy happiness
Only THOSE people can make money
When you shift how you look at money, how you relate to money will change.
Below are 5 Money Mindsets that will help adjust your thinking about money, so that you can get out of your head and start serving the world in the way you were meant to serve.
Have you ever found yourself thinking about money, looking at people who have money and thinking they know something you don’t.
A few money mindsets that will keep you small, an struggling are
Money is a finite resource, I can only make so much
Money is evil, and people who make a lot of money are evil, those rich jerks
Money is hard to make, no matter what I do, there is never enough
Money can’t buy happiness
Only THOSE people can make money
When you shift how you look at money, how you relate to money will change.
Below are 5 Money Mindsets that will help adjust your thinking about money, so that you can get out of your head and start serving the world in the way you were meant to serve.
Mindset 1: Money Is a Renewable Resource
Money comes and money goes, it goes where it is wanted, but not always where it is needed. Because money is a renewable resource, you can always make more, when and if you believe you can. Whether you are funding your dreams with a paycheck or with a business or both- you know that when you show up, do the work. You will get paid.
There is not a finite amount of money in the world, we make it, we spend it, some people save it, and others invest it. My dad has always told me to work hard for money, but also to make money work hard for me (that’s a whole other conversation for another day.)
I’ve found when I’ve ever started to feel insecure around money- reminding myself that it’s a renewable resource and I can always make more, really helps to shift my mindset, and get me moving forward again.
Mindset 2: More Money Means More Impact, the most Selfish Thing I can do is stay broke, and hardly even be able to help myself let alone anyone else
Have you ever heard the saying," So broke, can’t even afford to pay attention?” There is something to be said about that statement. When you are worrying about money like where your rent is going to come from or how you will feed your children all sensibility and reason go out the window. You become desperate, selfish, fearful, and willing to do just about anything to solve your situation of brokeness, like using or hurting others, stealing, or worse. It’s near impossible to think about abundance when you are experiencing so much scarcity- you literally can’t even think straight.
When you accept that it is your responsibility to make as much money as you possibly can, not only do you not have to worry about feeding your children or paying your rent- because you have an excess you can spend your money on things that matter to you like shopping at your favorite small businesses, donating to your favorite charities, and investing in the future of your children and grandchildren.
A great book I read on this topic was “Thou Shalt Prosper:10 Commandments for Making Money” By Rabbi Daniel Lapin, in it he breaks down the spiritual teachings and the value of wealth in things of the spirit. Once you read this, you can no longer blame religion or spiritual beliefs on your state of being broke. That is FREEDOM my friend.
Mindset 3: Making money is easy and fun. It flows to me like water, and is always there when I need it and even when I don’t
If it feels like your money faucet has been shut off, evaluate what you are doing to stop the flow. Are you making it harder than it needs to be? Are you somehow vilifying yourself or others who have money?
Money is not hard to make- it’s not hard to create- but at times humans have a tendency to make it seem futile and stressful. The beauty is, everyone has the ability to create their own economy and their own opportunities. Sometimes it just takes a little creativity and a desire to handle your biz-nas. You can’t just sit around think about dollar bills in your bank account, you actually have to do the work to get them in your bank account (you can read the blog I wrote on this topic HERE.)
Mindset 4: Money goes to to where it is has a Purpose, and where it will be appreciated the most
Money goes where it is wanted, and if there is some part of you that wants nothing to do with money, you are afraid of what it will mean if you have money or the kind person you will become, you will naturally repel money from your life.
I’ve heard it this way, money is energy- and when money is exchanged, energy is exchanged. When you are working a job- the energetic exchange is set when you are hired, your hourly wage or salary. When you are a business owner, energy is exchanged when you sell someone your product or service and deliver it to them. The better your product, the more times you will get to participate in the energy exchange, called a transaction, the more money you will make.
Money will always go where it has a purpose. Plain and simple. The purpose for the person exchanging money is different that the purpose for the person receiving the money- but there is always a purpose.
Mindset 5: Money is a Tool- The Money I have, the More Resources Available to Me
So many people get so messed up about money, the meaning of money- when at the end of the day, it’s just another tool like a screwdriver or a hammer. People who have more money, have more options- they have more resources and tools at their disposable because they took the time and did the work to acquire, save, and invest money.
Money buys you options.
You want or need a new car- money pays for it.
You want a bigger home- money pays for it.
You want to go on a first class vacation- money pays for it.
Moving into your bigger home, and don’t want to do the moving- money pays for movers.
With money, you can create jobs and possibilities for others, that you simply cannot if you are broke. Money feeds the economy, your children, and your business. You can’t expect to thrive in our modern world without it.
In conclusion, money isn’t everything but it certainly isn’t nothing. If you are someone who has consistently gotten in your own way of achieve the wealth and impact you know you have always been meant for, it’s time to get honest about the beliefs you have around money that are stopping you.
You can have your faulty beliefs, and hang onto those for all their worth or you can handle them and starting making an impact, how you’ve dreamed of. Money is not evil, how people use and abuse others with money is evil.
If you are ready to stop making excuses for why you aren’t making the money you are capable of making, and getting paid to bring your gifts into the world, I have a NEW Get Paid Everyday Case Study Implementation Program that is starting soon, but it’s not for everyone.
If you are Coach or Consultant who wants to Get Paid Everyday for helping others and changing lives with your expertise this program will:
Help You Attract Your Ideal Clients
Who Will Pay You Money
And Refer their Friends
>>> My New Get Paid Everyday Case Study Implementation Program is for you if:
You are a coaching or consultant, who has a business, but are struggling to get your message to connect with your audience
You are tired to living client to client
You aren’t afraid to do the work and take the RIGHT ACTIONS that will bring you an abundance of clients, cash and impact.
If this sounds like something you could dig your teeth into, click here to book your Get Paid Everyday Discovery call, where I will learn about you, your business and your struggles and together we will decide if we are a good fit to work together.
>>>Click here to book your Get Paid Everyday Discovery Call.<<<
>>>> I also created this awesome guide 15 Ways to Make 100k This Year, where I:
Breakdown how simple it is to make 100k This Year, even if you are starting from zero
Show you the 4 things you will need to grow your business, #1 is where most people drop the ball, which is why they struggle to ever get their business off the ground
Give you my framework for Growing Multiple High 6 & 7 Figure Businesses