4 Ways to Get New Customers in Your Small Business
I’ve been seeing several posts from small business owners- telling people in their community to support small business.
Yes, absolutely- support small businesses in your community- 100%. I believe the healing of any economy happens in our own community, because we can’t control things where we don’t reside.
As a small business owner going on 18 years... I get it, owning a small business is hands down one of the hardest things I have ever done, and will ever do. It's spiritual, physical, and emotional- but this is a path you choose- it's not for everyone, but you chose it.
Small business owners have to take responsibility, and do a better job if they want to win more business- that is getting exported online, to the closest metropolitan area, or the next town or state over.
4 Areas Every Small Business Owner can improve on:
1. Providing jobs, and being world class leaders in their communities.
>>>Stop saying nobody wants to work, the fact is, nobody may want to work for you. Plenty of people are tirelessly looking for jobs- and are eager to work for a someone with a vision, a mission, a purpose, a plan, and willing to pay a livable wage.
2. Marketing
>>>You may have a fancy sign on Main Street, that people who drive by may never actually see... so there are still more people in your community who don’t know you exist, let alone that your business provides a service or products they have yet to fall in love with.
>>> If you can market are social media- are you? Do you donate to local charities, support local teams, and events? Hosting special sales and events? Promoting all your products, services, new and old? Are you utilizing at least 3 streams of leads? Growing an email list or text list?
3. Do better business
>>> if you can’t beat pricing - you have to win in service with a smile, face and name recognition, honesty, kindness, and followup. The customer isn’t always right, but neither are you. Relationships, experience and service will always win.
4. Spruce up the joint
>>> Small businesses, need to update and improve their stores, facilities and ways of doing business to keep up with the times, even in small towns. It’s respect to your business, your customers, and your community. People want to do business where there is an experience every time they walk in the door. If your business stinks, is messy, or hasn’t been updated since the 80’s don’t be surprised if it’s hard to demand higher prices, or attract new customers.
I see you busting your tails, spinning your wheels and feeling frustrated, and at times hopeless- the posts that tell people to support your local small business- reek of desperation (which begging people to do business with you is a strategy- but not a good one.)
It’s easier to focus on - what can I improve or update in my business today?
I am offering 3 brick and mortar businesses a 45 min audit of their systems, marketing, and experience of their business- so that this time next year your business more profitable, fun, and fulfilling.
You will leave this audit with a strategic plan, that doesn’t involve guilting people to do business with you, but instead attracts and invites more people to do business with you. Click here to book a time to connect.
Is Your Business an Expensive Hobby?
I tell my clients all the time that if you don’t have sales you don’t have a business.
If you don’t have income coming in, your business is either going out of business, never was a business, or is a very expensive hobby.
If you aren’t selling, you aren’t serving.
If you aren’t serving, you are wasting your god given gifts. I am firm believer that God does not give you a vision, without giving your the tools and the capability to see that vision come to life. I also believe that if you have a call that has been placed on your heart, and you do not follow the persistent tug, you will lose the vision, and God will gift it to someone else.
Have you ever, had an idea, done nothing with it and a year later, you see your idea in an as seen on tv ad or a facebook ad. You had the chance friend.
Many new, and first time business owners get it all messed up when they start their business. They create a logo, a fancy website, a fancy funnel, they wander down the technology rabbit hole, and come out 3 months later tired, bleary eyed and broke. With nothing to sell, and no one to sell it to.
There is a coaching program out there, that teaches you how to create your program, all the tech behind it, but fails to teach to grow your audience, while you are building your program.
If you don’t have an audience friends, you don’t have anyone to sell to. Without anyone to sell to, you don’t have sales, and the panic sets in.
I tell my clients all the time that if you don’t have sales you don’t have a business.
If you don’t have income coming in, your business is either going out of business, never was a business, or is a very expensive hobby.
If you aren’t selling, you aren’t serving.
If you aren’t serving, you are wasting your god given gifts. I am firm believer that God does not give you a vision, without giving your the tools and the capability to see that vision come to life. I also believe that if you have a call that has been placed on your heart, and you do not follow the persistent tug, you will lose the vision, and God will gift it to someone else.
Have you ever, had an idea, done nothing with it and a year later, you see your idea in an as seen on tv ad or a facebook ad. You had the chance friend.
Many new, and first time business owners get it all messed up when they start their business. They create a logo, a fancy website, a fancy funnel, they wander down the technology rabbit hole, and come out 3 months later tired, bleary eyed and broke. With nothing to sell, and no one to sell it to.
There is a coaching program out there, that teaches you how to create your program, all the tech behind it, but fails to teach to grow your audience, while you are building your program.
If you don’t have an audience friends, you don’t have anyone to sell to. Without anyone to sell to, you don’t have sales, and the panic sets in.
Hello Debt
Hello course, program, website that is completely useless and has recurring monthly expense.
Hello Frustration, tears, self doubt, and annoyance
Where do you go from there? When you have all this work you’ve put in, to something you cannot sell, because you missed a simple step, an important step- growing your audience, while asking them what they want to see from you.
For many coaches, consultants and creators- we love to create. We love to solve problems that exist, but we often get easily swayed by our own creativity- we build ourselves into our own prison of creation without looking for people who we can create solutions for.
Sure you have in mind, who you are creating your products and programs and websites for- but you aren’t actually talking to them,
You see the point of starting a business is to make money. To be profitable and to make the owner money. You can’t make money without selling.
Are you struggling to get your business off the ground? To create consistent income? To increase your audience daily, so that you can have more people to sell to?
If so, you are not alone. It’s easy to go down the creating rabbit hole, to stay in the hole, to stay frustrated and wonder why nothing is working the way you think it should.
There is hope, it’s as simple as:
Lead Gen (Talk About Your Thing)
Lead Nurture (Take time to talk to people who are actually interested in your thing)
Sales (Sell your thing, deposit money)
Delivery (Delivery the program, product or service)
Rinse & Repeat
If you are struggling to get your business off the ground, I invite you to join my next Get Paid Everyday Case Study Program- where we will work together to get your business off the ground, without high tech or high stress, just simple results.
Are you ready? Want to know more?
Let me know in the comments or send me a message on Facebook or Instagram
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