Money, Strategy, Entrepreneur, Mindset Sara Goossen Money, Strategy, Entrepreneur, Mindset Sara Goossen

The Most Important Person In Your Business

I remember the first time, someone asked me this question. “Who is the most important person in your business?”

It felt like a trick question,, kind of like “would you like a receipt today?”(I am always confused by this question.)

I remember thinking, I should know the answer to this question. Was it my sales team? What about my administrative staff? Surely it had to be my customer service team? All the moving parts and pieces of the business that make it a business. They are all important, and every position ensured the growth of the business, and a quality client experience.

None of them were the right answer though…

I was still confused, and surprised. Who could possibly be the most important person in my business? Who has that kind of power, influence, and responsibility?

The entrepreneur. The business owner. The Founder. The CEO…

YOU

The decision maker, is the most important person in any business. YOU are the most important person in your business.

I remember being stunned. I’ve never really looked at myself as anyone special, or important- just a woman on a mission to make a difference, serve my customers and community and make a living while doing it. Starting and owning a business isn’t something I ever did to fulfill some kind of need of self importance.

Can you relate?

It’s normal to think about yourself last, and and think of everyone and everything else first- I think most people and business owners tend to think of themselves last. We don’t consider our own importance.

Which can actually cost us big time.

When you the business owner and boss don’t consider your own importance, it’s easy to dismiss the power that we have with the decisions that we make. It’s easy to down play ourselves, our actions, and the impact of those actions on the people around us.

Have you ever had the thought, “Who put me in charge?”

Only to be gently reminded that you put yourself in charge. You saw an opportunity, you captured it, and now you are responsible for yourself, your business, your relationships, your employees and your customers.

With great power, comes great responsibility.

This means, you must take the best care of yourself that you possibly can, so that you can be in full control your state, your life, and at your best for the people who are relying to be “on” each and every day. Even the days you messed up, don’t feel like it, or just want to quit.

The pressure is enough to crush the average person, but you are not average so you must fight the urge to crumble or be crushed.

How you take care of yourself truly matters not just for your life and those you love but for the life of your business.

The first several hours of the day should be devoted taking care of #1. You. In case you haven’t grasped it yet, you are #1, So how you take care of yourself matters.

  • Movement- doesn’t matter how you move, only that you move. A body in motion stays in motion. You will find yourself with a clearer head, brighter mood, and more creativity because you moved your muscles, got some blood pumping, and some good ‘ol oxygen flowing to your brain. The boost from exercise is better than any cup of coffee could ever do.

Not that I am going to tell you stop drinking coffee- that would be silly.

  • Mindset- the frame of mind you are in can and will affect your daily results, interactions, and actions that you make through out the day. If you don’t protect your mind and serve it good study in the form of reading, journaling or inspirational listening- you are leaving the best of you somewhere between the bedroom and the boardroom. When your mind is straight- life seems to flow the way you want it to, and at the very least you are more capable of handling the hard stuff that will get thrown your way

  • Nutrition- Nobody likes to hear it, and most will choose to ignore it. How you feed and nourish your body matters. Seriously. When you eat better you feel better. When you consume high energy foods, you have high energy- think about how you feel after you have eaten, fruit, salad, protein and a little fat for lunch. You feel ready to conquer your afternoon meetings. Conversely, when you enjoy a burger, fries and a large drink for lunch you instantly feel like you need a nap.

    How you eat also affects your sleep, sex drive, ability to handle stress, and how your clothes do or don’t fit. So take care to nourish your body- especially on work days.

  • Hydration- you need water, you are made mostly of water. Water will clear out your system, detoxify, hydrate, and help you think more clearly. Again, it’s simple but many neglect drinking water, let alone enough water, because they either forget to hydrate and are bumbling around chronically dehydrated or they opt for tastier options like energy drinks, and soda. I personally aim for 1 gallon day.

    If all else fails, your potty breaks will serve as an excellent opportunity to reset your mind and energy.

  • Motivation- YOU HAVE TO MOTIVATE YOU. You also have to motivate everyone else. You are literally the only person in your business who cannot simply go through the motions. Keep your mind and motivation sharp by reviewing your goals and vision daily.

    You may be the CEO but truth be told you are really the CMO- Chief Motivation Officer, but it’s an inside job.

It all seems simple, and it really is. As simple as it is, is also how easy it is to back burner self care and making sure that you are good, everyday. Working is so much more exciting and when you work, it feels like momentum.

Taking care of yourself doesn’t always feel like momentum in the moment, but it creates momentum everyday.

When you take time to take care of yourself, in turn you take time to better take care of business, life and all that it entails.

You aren’t just a goldfish that needs to be kept alive, you are a million dollar race horse. You are a winner.

Winners train themselves for success by ensuring they can be the very best version of themselves day in and day out.

So why, this list?

It’s simple really, because it’s all basic personal care. Just like you want to stick to the basics in business, you want to stick to the basics of caring for a human, a top performing human.

When you choose to not take care of you, you choose to lose.

Keep it simple…

If you are interested in discovering what it takes to take your business to the next level, it could be time to hire a mentor who has done what you want to do. To apply to work with me click here https://themommaboss.as.me/strategy-call

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Mindset, Goals, Money, Profit, Sales, The Deep Ish Sara Goossen Mindset, Goals, Money, Profit, Sales, The Deep Ish Sara Goossen

Greed & Selfishness are Good

Greed and selfishness are good- though that is not how I was raised to think.

I was taught to take care of others first, do what’s best for others first, don’t worry about your own needs.

Society uses phrases like,"you are all about the money,” “you are so selfish” “you are so greedy” as insults, and put downs.

If you believe selfishness is a bad thing, when someone insults you by telling you are selfish- it cuts deep, and makes you feel like a terrible person

Growing up, I was raised in the Catholic church. I attended Catholic School.

On the mornings my mom would bring us to school, she would take my brothers and I to 6a morning mass and prayers. Typically my brothers and I would fall asleep in the the car, then again in the pews during mass, then be starving and rambunctious by the time mass was over and it was time to go to prayers.

Then off to school we would go, where every Thursday we would get a second dose of church when the entire school was ushered 2 blocks to Saint Mary’s Cathredral.

Religion, rituals, judgement, shame, and guilt were stuffed down my throat from a very early age.

As I grew up, I decided to unintentionally break mothers and a majority of my families hearts when I decided not to get confirmed in the Catholic church.

At 16 I became pregnant, and was swiftly introduced to the standard protocol for a young catholic pregnant girl. I was sent away to stay with my aunt, who had also been an young pregnant woman. I guess she was supposed to talk me into putting my child up for adoption, or educate me on what it was like to be an unwed mother.

When I got home from my aunts, I was handed pamphlets for “Girls Homes for Unwed Mothers," and shuffled around to more relatives, then taken to adoption agency where I was told to put my child up for adoption.

I wouldn’t.

Then it was decided I was an out of control teenager, and I was told by my parents, “If you are going to make adult decisions, then go be an adult.”

At 16 I was thrown out, and left to figure life out on my own. I was ok with it- mostly.

I was free.

What I didn’t realize would control much of my life, and my thinking over the next several years what everything I had been taught and told about myself.

The shame was still there.

The guilt was still there.

The feelings of never being enough.

The anger about being told I was the most selfish person alive, by many family members.

The frustration with my fathers obsession with money, and the expense of things.

I was free… but I wasn’t.

On my own, I set about a course of trying to right my life, and do what I thought was in the best interest of my child. So I married my son’s biological father, we went to Georgia (one of the few states in the country, where at the time you could get married underage if you are pregnant without parental consent.) The marriage was short lived.

I dropped out of school, got my GED, started classes at the local community college, got a job, and started saving money.

Within a year, my parents and I had reconciled- and I went to work for my Dad at his chain of pawnshops, once again doing what I was supposed to do, learn the family business.

………..

I know what you are thinking, Sara are you going to get the point?

Yes, but i wanted you first to understand where I have come from, in order to understand where the remainder of this is going, especially with such a confrontational title of Greed & Selfishness are Good.

I know the bleeding heart will argue with me, and many will make valid points.

Onward.

……

Greed and selfishness are good- though that is not how I was raised to think.

I was taught to take care of others first, do what’s best for others first, don’t worry about your own needs.

Society uses phrases like,"you are all about the money,” “you are so selfish” “you are so greedy” as insults, and put downs.

If you believe selfishness is a bad thing, when someone insults you by telling you are selfish- it cuts deep, and makes you feel like a terrible person

If you believe greed is a bad thing, when someone tells you that you are “all about the money” it makes you not want to pursue money or wealth.

Here’s the thing though, if you are not willing to take care of yourself, and do what’s in your best interest, you can’t effectively take care of others or do what’s in their best interest without inserting your own expectations for how your good deeds with serve you.

Same with greed and money. Wanting to make, save, protect and keep what is yours what you have earned is not a bad thing- it’s responsible. With money that has been hard fought for, and hard won, and hard kept you can change and transform the legacy of your family and of course yourself.

Everyone is greedy and selfish- and the people who sling selfishness and greed around like they are insults and the greediest and most selfish of them all, because somehow they feel like you owe them something. A cut of your hard earned money, or a piece of your soul.

It’s nutty when you stop to think about it.

Greed can appear in many forms, and it’s not something that only appears in the wealthiest of our society. I would argue- that the wealthiest among us are the least greedy- because with their money they can and most do effect more change by starting foundations, donating gobs of money to charities that mean something to them. If you have been to charity function- they are the ones writing checks that are larger than most peoples paychecks for a year. Tell me how that is greedy.

Greed appears when people think that they are entitled to what is yours.

Think of when someone wins the lottery, a lawsuit, or inherits a fair amount of money- it’s typically gone very quickly because- when you have money, or you have stuff, people will feel like you own them something which is true greed.

Then the beneficiary of the funds gives the money and things away, because they don’t want to be viewed as greedy or selfish.

Because as most people rationalize it- greed is bad.

If you have money you are greedy.

If you are greedy you are a bad person.

Money makes you a bad person.

Which must mean if you are broke- you are a good person, and you are selfless.

People who are selfless, care more about others than they care about themselves- somehow martyring themselves in the process.

If you are selfless you are a good person.

If you are selfless you will go to heaven

If you are selfless abundant blessings are waiting for you.

My friends, if you are selfless, you are probably a doormat, and depressed. You likely don’t know who you are, what matters to you, or what you have to offer the world. You seek to serve others because you will get some kind of karmic pay off.

Selfishness is one of those things that people throw out as an insult to somehow give themselves a moral high ground.

What if being selfish and owning that shit was actually self responsible?

What if being selfish, doing what’s best for you and your family was the most responsible and least damaging things you could do for society and yourself?

Any kind of desire to make money, provide for your family, take care of yourself were actually good.

What if greed was good.

What if selfishness was actually the better option?

What if the person spewing insults, was actually just another hurt person- trying to place their own hurts and sufferings onto you?

I know the negative hurtful thought processes of greed and selfishness and the pain associated with the insults of others and even the things we tell ourself about selfishness and greed- because I have worked relentlessly hard to understand the hook that these words have on me based off how I was raised.

I think the guilt and shame that comes with the impleccations of being told you are greedy, or being told you are selfish are far more damaging that the meanings of the words themselves.

They are words that are tossed around to people back in “their place” and to lower you to another level, that you were never meant to live and exist at.

If people want to accuse you of being greedy or selfish- note that they are the ones who are the most selfish and greedy - because they are angry about the fact that you can’t and won’t be controlled by the communal thinking.

It’s ok to exist on the fringes of creating, receiving, contributing and caring. At the end of the day- if you are not ok, your family is not ok, your business is not ok, chances are you are not ok.

The world need you to be ok, because you are here for big things, big contributions- so be selfish, be greedy and know it’s self responsible- and not actually a bad thing!

God didn’t create you to broke. God didn’t create you to be pathetic. God didn’t create you for any less that pursuing your greatest work in the world. It’s time to stop holding back because you are afraid of what people might think or say, because that is truly the greatest definition of greed and selfishness.

You weren’t meant to be contained or kept bottled up.

If you are ready to make a bigger difference to the world around and those you serve and you want to serve more people at your highest level, get my FREE High Ticket Sales Script Here.

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