The Most Important Person In Your Business

I remember the first time, someone asked me this question. “Who is the most important person in your business?”

It felt like a trick question,, kind of like “would you like a receipt today?”(I am always confused by this question.)

I remember thinking, I should know the answer to this question. Was it my sales team? What about my administrative staff? Surely it had to be my customer service team? All the moving parts and pieces of the business that make it a business. They are all important, and every position ensured the growth of the business, and a quality client experience.

None of them were the right answer though…

I was still confused, and surprised. Who could possibly be the most important person in my business? Who has that kind of power, influence, and responsibility?

The entrepreneur. The business owner. The Founder. The CEO…

YOU

The decision maker, is the most important person in any business. YOU are the most important person in your business.

I remember being stunned. I’ve never really looked at myself as anyone special, or important- just a woman on a mission to make a difference, serve my customers and community and make a living while doing it. Starting and owning a business isn’t something I ever did to fulfill some kind of need of self importance.

Can you relate?

It’s normal to think about yourself last, and and think of everyone and everything else first- I think most people and business owners tend to think of themselves last. We don’t consider our own importance.

Which can actually cost us big time.

When you the business owner and boss don’t consider your own importance, it’s easy to dismiss the power that we have with the decisions that we make. It’s easy to down play ourselves, our actions, and the impact of those actions on the people around us.

Have you ever had the thought, “Who put me in charge?”

Only to be gently reminded that you put yourself in charge. You saw an opportunity, you captured it, and now you are responsible for yourself, your business, your relationships, your employees and your customers.

With great power, comes great responsibility.

This means, you must take the best care of yourself that you possibly can, so that you can be in full control your state, your life, and at your best for the people who are relying to be “on” each and every day. Even the days you messed up, don’t feel like it, or just want to quit.

The pressure is enough to crush the average person, but you are not average so you must fight the urge to crumble or be crushed.

How you take care of yourself truly matters not just for your life and those you love but for the life of your business.

The first several hours of the day should be devoted taking care of #1. You. In case you haven’t grasped it yet, you are #1, So how you take care of yourself matters.

• Movement- doesn’t matter how you move, only that you move. A body in motion stays in motion. You will find yourself with a clearer head, brighter mood, and more creativity because you moved your muscles, got some blood pumping, and some good ‘ol oxygen flowing to your brain. The boost from exercise is better than any cup of coffee could ever do.

Not that I am going to tell you stop drinking coffee- that would be silly.

• Mindset- the frame of mind you are in can and will affect your daily results, interactions, and actions that you make through out the day. If you don’t protect your mind and serve it good study in the form of reading, journaling or inspirational listening- you are leaving the best of you somewhere between the bedroom and the boardroom. When your mind is straight- life seems to flow the way you want it to, and at the very least you are more capable of handling the hard stuff that will get thrown your way

• Nutrition- Nobody likes to hear it, and most will choose to ignore it. How you feed and nourish your body matters. Seriously. When you eat better you feel better. When you consume high energy foods, you have high energy- think about how you feel after you have eaten, fruit, salad, protein and a little fat for lunch. You feel ready to conquer your afternoon meetings. Conversely, when you enjoy a burger, fries and a large drink for lunch you instantly feel like you need a nap.

  How you eat also affects your sleep, sex drive, ability to handle stress, and how your clothes do or don’t fit. So take care to nourish your body- especially on work days.

• Hydration- you need water, you are made mostly of water. Water will clear out your system, detoxify, hydrate, and help you think more clearly. Again, it’s simple but many neglect drinking water, let alone enough water, because they either forget to hydrate and are bumbling around chronically dehydrated or they opt for tastier options like energy drinks, and soda. I personally aim for 1 gallon day.

  If all else fails, your potty breaks will serve as an excellent opportunity to reset your mind and energy.

• Motivation- YOU HAVE TO MOTIVATE YOU. You also have to motivate everyone else. You are literally the only person in your business who cannot simply go through the motions. Keep your mind and motivation sharp by reviewing your goals and vision daily.

  You may be the CEO but truth be told you are really the CMO- Chief Motivation Officer, but it’s an inside job.

It all seems simple, and it really is. As simple as it is, is also how easy it is to back burner self care and making sure that you are good, everyday. Working is so much more exciting and when you work, it feels like momentum.

Taking care of yourself doesn’t always feel like momentum in the moment, but it creates momentum everyday.

When you take time to take care of yourself, in turn you take time to better take care of business, life and all that it entails.

You aren’t just a goldfish that needs to be kept alive, you are a million dollar race horse. You are a winner.

Winners train themselves for success by ensuring they can be the very best version of themselves day in and day out.

So why, this list?

It’s simple really, because it’s all basic personal care. Just like you want to stick to the basics in business, you want to stick to the basics of caring for a human, a top performing human.

When you choose to not take care of you, you choose to lose.

Keep it simple…

If you are interested in discovering what it takes to take your business to the next level, it could be time to hire a mentor who has done what you want to do. To apply to work with me click here https://themommaboss.as.me/strategy-call

How to Sell Anything

You don’t have to like selling or marketing, but when you own a business you at least have to get comfortable with selling and marketing. It can be uncomfortable learning new things, but embrace the hard!

Because selling is not about you.

You have to sell something in order to serve the people you know you are meant to serve.

People buying from you, is not for you, it’s for them.

Read that again.

It’s not about you.

Why so many people get squirrely when it comes to selling their product, program or service boils down to one simple thing- they are thinking about themselves more than their prospect.

A good way to think about it is this…

The last time you bought a new phone, were you embarrassed or offended because the sales person took your money? No!

You were grateful they did, because now you have a dope new phone that you can’t wait to show your friends.

People like to buy, but they don’t like to be sold… Unless of course you are a salesperson who literally evaluates every single sales conversation you have to hone and refine your own skills. In which case you are crazy and I love you!

There are a several different schools of thought when it comes to selling, but most of them can agree on a few things.

1. Create Need

2. Give Value

3. Ask Permission

4. Offer

5. Shut Up and wait

Last but not least, don’t let your desperation come out like a teenage girl waiting for her crush to ask her to the school dance. It wasn’t sexy then, and it’s not sexy now.

I gave you the briefest overview possible, but I find that some people like do go in the weed on details, to speed up the process you can get my High Value Sales Script here or read on.

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1. Create Need

   Creating a need with your prospect starts with understanding what your prospect actually needs, and determining if your product, program or service can actually help them. Bottom line, pick your head up from your phone and start asking pointed questions. Take and honest interest in the person in from of you or on the phone with you.

   Rant: The simplicity of buying online has taken the conversation piece out of selling, which means most people are just guessing what the prospect really wants and is making assumptions. One of the best parts of selling- is establishing the need, and getting to know the person in front of you.

2. Give Value

   Once you know what your prospect needs it’s time to provide them value, and to riff on what their problems are and how your product, program or service can solve it for them. Typically this is a 3-4 prong approach where you explain the benefits of working with you.

   I was recently on a sales call- where the gal I who was trying to sell me, was attempting to give value, and ended up insulting and belittling me, she actually had the audacity to laugh at my pain and tell me I was stupid- but not to worry- she could help educate me and make me less dumb…. For the love of all sales people, never and I mean NEVER belittle, demean or devalue your prospect. Not only will they not buy from you, but they will have nothing nice to say about you to any of their friends… and some people may actually storm the internet and leave a bad review, telling the world about what you did.

3. Ask permission

   I know it sounds odd and perhaps silly but inserting this simple question, “Thank you so much for sharing that with me, do you mind if I tell you about what this (program) can do for you?”

   People will actually beg you to, and say something along the lines of, “I thought you would never ask.”

   Then ask them, if they have any questions, before moving on to make your offer.

4. Make your offer.

   This is the part where you talk about price, duration, all the house keeping details.

   Present your offer then…

5. Shut up

   Shut up and wait for their response- so many sales are lost on the field of jibber jabber. Stop talking and actually let your prospect think. Some will say “yes, sign me up!” others will toss out their favorite objections- money, spouse, time, religion, think about it, you name it- you will hear it.

   Then the game becomes throwing down objections like a ninja or collecting their payment information.

I remember back in the day day, when I was working in the pawnshop, I would lead with flirting- it worked as a persuasive technique, but only on a small customer base. I suppose flirting with people is a way of establishing need, and creating value albeit the lowest form of it, but it was a place to start.

Sales are one of those things, that is a skill and with any skill you can’t expect to nail it the first time or everytime. Sales are a practice in serving but not giving unsolicited advice, and in human communication and at times persuasion.

Need help creating a more detailed sales system? I have opened up 3 spots to my Elite Sales & Marketing Intensive where you and I will take a deep dive into your products, your offers and your approach to maximize your sales and profits almost instantly. Interested in determining if this intensive is right for you, click here to apply.

Want to go it alone? No problem, you can get my High Ticket Sales Script that I have used to sell Millions of Dollars in programs, products and services over the last 16 years. Click here to download your copy now.